# Meta (Messenger & Instagram)

> Let your agent answer Facebook Messenger and Instagram Direct Messages automatically.

Source: https://docs.getlinkai.com/integrations/meta

Meta connects your Facebook Pages and Instagram Business accounts to Link AI, so your agent answers Messenger and Instagram Direct Messages, story mentions, and comments. Use it when customers reach you on Facebook or Instagram.

## What you can do

- **Automated DM responses**: your agent answers incoming direct messages 24/7.
- **Story mentions**: respond when customers mention your brand in their Instagram stories.
- **Comments**: configure your agent to respond to comments on your Facebook and Instagram posts.
- **One inbox**: see every Messenger and Instagram conversation in [Inbox](https://docs.getlinkai.com/products/inbox).
- **Rich media**: your agent can receive and send images and documents. With [Agent Vision](https://docs.getlinkai.com/agents/configure-agent#agent-vision) on, it can understand images customers send, such as damaged product photos for refunds, product identification, or visual context.

## Before you start

- Admin access to the Facebook Page.
- An Instagram Business account linked to that Page.
- Permissions requested: view your list of Facebook Pages, manage and access conversations on your Pages and Instagram accounts, and access basic business information.

**Note:**
Integrations are workspace-scoped. If you have multiple workspaces, connect Meta separately in each one. See [Workspaces](https://docs.getlinkai.com/account/workspaces).

## Connect

### Start the connection
Open **Integrations**, find Meta, and click **Connect Meta**. A Meta popup asks you to log in to Facebook.

### Grant permissions
Log in with the Facebook account that manages your Pages and Instagram Business accounts. Accept the requested permissions and select every Page and Instagram account you want to use.

### Confirm the accounts
When the popup closes, your connected Pages and Instagram Business accounts appear under the Meta integration.

## Use it in an agent

After you connect Meta, turn on the channels for each agent that should answer.

### Open the Deploy tab
Open the agent and go to the **Deploy** tab. Find the Facebook Messenger and Instagram sections.

### Select the account
Select the Facebook Page or Instagram Business account this agent manages, turn the channel on, and save.

### Test it
Send a test message to your Facebook Page or Instagram account.

You should see your agent reply within 30 seconds and the conversation appear in **Inbox**.

### Best practices

- **Use a test Page first.** Test on a dedicated Facebook Page and Instagram account before going live.
- **Set your social voice.** Make sure the agent's instructions define how it represents your brand on social media, and keep the same voice across Meta channels.
- **Plan escalations.** Set up [Smart Tickets](https://docs.getlinkai.com/products/smart-tickets) for issues that need a person.

## Troubleshooting

**Messages are not received**
Check that webhooks are configured in your Meta Developer Dashboard and that the channel is turned on for your agent.

**Connection expired**
If Link AI loses access, reconnect Meta from **Integrations** to refresh permissions.

**Account does not appear**
Make sure you have admin access to the Facebook Page and that the Instagram account is a Business account linked to that Page.

## Next steps

**[Channels](https://docs.getlinkai.com/agents/channels)**:
Turn on every channel your customers use.

**[Inbox](https://docs.getlinkai.com/products/inbox)**:
See and take over Messenger and Instagram conversations.

**[WhatsApp](https://docs.getlinkai.com/integrations/whatsapp)**:
Connect WhatsApp Business next.

**[Smart Tickets](https://docs.getlinkai.com/products/smart-tickets)**:
Hand off issues that need a person.