Work
Smart Tickets
Turn every question your agent can't answer into a support ticket your team can follow up on.
Smart Tickets creates a support ticket whenever your agent hits a question it can't answer, a problem it can't solve, or a request it can't fulfill. Use it so every conversation ends in action: either the agent helps, or your team gets a ticket to follow up.
Tickets live in Work as a pinned Tickets board under Boards, so your team works them next to the rest of your board items.

How it works
When a conversation needs a person, or your agent doesn't have the information it needs, the agent creates a ticket with the conversation context, customer information, and details about the issue. Your team gets a notification and follows up.
Tickets also show you what customers need. Use them to:
- Find topics to add to your knowledge base
- Spot common questions that need better answers
- Track processes that need human review, such as refunds, billing issues, and account changes
- See which products or services customers ask about
Smart Tickets are workspace-scoped. Each workspace manages its own tickets and ticket history. See Workspaces.
Every agent follows the Ticket for escalation system procedure, which starts when someone needs a person. See Procedures.
Set up Smart Tickets
Configure escalation rules
Define when tickets are created. Use the default rules or customize them. See Escalation scenarios for the defaults.
You should see a new item on the Tickets board for each escalation you trigger.
Escalation scenarios
These are the default reasons your agent creates a ticket.
What happens when a ticket is created
Manage tickets
Open the Tickets board to work your tickets. Each row shows the contact, the subject, tags, the channel, and the agent that opened it. Use Filters and Display to narrow the list, or Search or ask Ally to find a ticket. Open a ticket to see the conversation, change its status, add notes, or assign a teammate.
Statuses
The Tickets board groups tickets by status. The tabs across the top (All, Open, Active, Waiting, Done) filter the list.
Priorities
Best practices
- Write clear rules. Ambiguous rules lead to inconsistent escalation.
- Match priorities to your workflow so urgent issues get handled first.
- Tag by issue type (refund, technical, billing) to organize and route tickets.
- Review tickets to improve your agent. If several tickets ask about the same topic, add it to the knowledge base or update the agent's instructions. Watch refund and billing trends for systemic problems.
- Respond promptly. Set response-time expectations; escalated customers expect a timely reply.
Troubleshooting
Tickets are not created
Check that Smart Tickets is enabled and your escalation rules are configured. Review the agent's instructions for ticket creation and check error logs for specific issues.
Tickets are missing information
Check that the customer provided the information in the conversation and that the agent extracts it from conversation history. Update the instructions if needed.
Priorities are wrong
Make your priority rules more specific, then test escalation scenarios to confirm the priorities match your support workflow.
Notifications are not arriving
Check that notification emails are configured and the addresses are valid. Review the email templates and send a test notification.